Salesforce multi-select picklists are notoriously tricky to use effectively. On the one hand, their benefits are understandably alluring. Like single-select picklists, multi-select picklists provide s...
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Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface. To identify and merge more duplicates, companies must match and m...
Anyone who works in marketing operations knows that customer data is a critical foundation for success. But even with this knowledge, most people underestimate just how impactful customer data is at e...
Every company has its own “usual suspects” when it comes to CRM data issues. Duplicate records, inconsistent data, formatting errors, and general data input errors are just a few examples. Those data ...
Salesforce multi-select picklists are notoriously tricky to use effectively. On the one hand, their benefits are understandably alluring. Like single-select picklists, multi-select picklists provide s...
“Dirty data” is a term that describes any piece of data you collect that has issues or errors. For many companies, most records in their database have some issues. A study of clinical data showed erro...
Salesforce Flow represents the future of automation in the Salesforce platform. Growing out of Salesforce’s Process Builder and Workflow features, Salesforce Flow allows you to automate complex busine...
An approval process is a form of Salesforce automation that allows for records to require approval before moving forward through an operation. Approval processes in Salesforce can be used in an almost...
Advances in technology and automation have resulted in less human interaction overall. But in today’s tech-driven world, customers, employees, and executives are looking to connect on a personal level...
Customer data is the core of every business. It dictates the way companies engage with customers and prospects. It plays a role across departments—marketing, sales, success, support—and ultimately def...
Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface. To identify and merge more duplicates, companies must match and m...
Anyone who works in marketing operations knows that customer data is a critical foundation for success. But even with this knowledge, most people underestimate just how impactful customer data is at e...
If you have dealt with missing associations before, you know what a pain they can be. Associating contacts, companies, and deals is critical for effective marketing, sales, and support. When they are ...
Every company has its own “usual suspects” when it comes to CRM data issues. Duplicate records, inconsistent data, formatting errors, and general data input errors are just a few examples. Those data ...
