Tag: hubspot

Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pains and solves problems for specific customer segments. 

The organization, analysis, and usage of your sales operations data will play a critical role in your company’s ability to capitalize on[…]

It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat module or chatbot onto our website. 

Before getting into how to make data-backed decisions in conversational marketing, let’s use data to decide if it’s right for you. 

• 79% of consumers are willing[…]

If you’ve been using your CRM for a decent amount of time, there is a good chance that you have “stray” contacts in your HubSpot contact database.

There are many cases that commonly cause stray contacts in HubSpot databases too. Stray contacts are simply contacts that exist within your system but aren’t associated with a company inside of the HubSpot database.

Maybe you need to manage parent and[…]

We’ve all been there. 

You just finished launching a new campaign — maybe a webinar, media buy, or podcast. You’ve had your message heard by a wide variety of your ideal customers. Now you have a .CSV full of their data.

It’s critical that you act on those new relationships and begin delivering relevant contextual marketing content to them right out of the gate. You only stay top-of-mind for so[…]

HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.

So, you have a list of contacts that you would like to upload into HubSpot, but you’re worried about duplicate data, overwritten records, and other common issues that come with importing HubSpot contacts?

Or maybe you have a whole host of new data for existing contacts in your HubSpot database and you just want to upload the new data into the system, but are worried about overwriting records and[…]

Bad HubSpot data got you down?

If the average company dug into their Hubspot database, most would quickly find many data quality errors.

Don’t worry. It’s not any fault of your own. Data errors are unavoidable as your HubSpot data grows.

Data errors come from many places. Customer input into forms. Human error during data input from your teams. Customers sharing false or incomplete data. Errors while importing or exporting[…]

You pull some data from your HubSpot or Salesforce marketing and sales database only to find that it is rife with errors. Some names are capitalized, some are not. Phone numbers are stored in a dozen different formats. Addresses are all over the place — some include the state and zip code information in the street address field, while others have them separate. Worse, your[…]

A report by Experian found 95% of C-level executives believe that data is an integral part of forming their business strategy. But regardless of whether you’re optimizing marketing campaigns or assessing your business’ finances, you’ll need a spreadsheet to house that data.

And you’ll need to know how to manipulate that data too.

To help you with that, we teamed up with the research team at […]