November 21, 2019

3 Steps to Take Control of Your Sales Operations Data

Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pains and solves problems for specific customer segments. 

The organization, analysis, and usage of your sales operations data will play a critical role in your company’s ability to capitalize on[…]

November 21, 2019

Making Data-Backed Decisions in Conversational Marketing

It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat module or chatbot onto our website. 

Before getting into how to make data-backed decisions in conversational marketing, let’s use data to decide if it’s right for you. 

  • 79% of consumers are willing[…]

October 03, 2019

Fix Stray HubSpot Contacts With Bulk Association — Connect Contacts to Companies and Deals With Complete Control

If you’ve been using your CRM for a decent amount of time, there is a good chance that you have “stray” contacts in your HubSpot contact database.

There are many cases that commonly cause stray contacts in HubSpot databases too. Stray contacts are simply contacts that exist within your system but aren’t associated with a company inside of the HubSpot database.

Maybe you need to manage parent and[…]

September 18, 2019

How Insycle Helps Companies Measure ROI on Webinars, Podcasts, Trade Shows and Other Events Happening Outside HubSpot

We’ve all been there. 

You just finished launching a new campaign — maybe a webinar, media buy, or podcast. You’ve had your message heard by a wide variety of your ideal customers. Now you have a .CSV full of their data.

It’s critical that you act on those new relationships and begin delivering relevant contextual marketing content to them right out of the gate. You only stay top-of-mind for so[…]

September 05, 2019

How Insycle Solves Common Problems with HubSpot and Salesforce Integration

HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.

Ensuring that HubSpot and Salesforce are connected and synced to share data between them is absolutely critical for maintaining a[…]

August 22, 2019

How to Clean HubSpot Import Contacts and Improve Your ROI

So, you have a list of contacts that you would like to upload into HubSpot, but you’re worried about duplicate data, overwritten records, and other common issues that come with importing HubSpot contacts?

Or maybe you have a whole host of new data for existing contacts in your HubSpot database and you just want to upload the new data into the system, but are worried about overwriting records and[…]

July 08, 2019

How Insycle Automates the Process of Cleaning HubSpot Data

Bad HubSpot data got you down?

Having incomplete, improperly formatted, and inaccurate data in your HubSpot database is a common problem. As any company grows, their customer and company databases are likely to contain a lot of bad data. It’s just an unavoidable fact of data collection.

Bad data can come from many different sources. It can come from errors when importing or exporting a data[…]

July 05, 2019

Common HubSpot Data Quality Issues and How to Fix Them

If the average company dug into their Hubspot database, most would quickly find many data quality errors.

Don’t worry. It’s not any fault of your own. Data errors are unavoidable as your HubSpot data grows.

Data errors come from many places. Customer input into forms. Human error during data input from your teams. Customers sharing false or incomplete data. Errors while importing or exporting[…]

July 01, 2019

What is Data Cleaning and What Are Its Benefits For HubSpot Marketers?

We’ve all been there.

You pull some data from your HubSpot or Salesforce marketing and sales database only to find that it is rife with errors. Some names are capitalized, some are not. Phone numbers are stored in a dozen different formats. Addresses are all over the place — some include the state and zip code information in the street address field, while others have them separate. Worse, your[…]

May 31, 2019

22 Google Sheets and Excel Functions to Make Your Marketing Lives Easier

A report by Experian found 95% of C-level executives believe that data is an integral part of forming their business strategy. But regardless of whether you’re optimizing marketing campaigns or assessing your business’ finances, you’ll need a spreadsheet to house that data.

And you’ll need to know how to manipulate that data too.

To help you with that, we teamed up with the research team at […]

Start Your Free Trial