At the heart of any successful sales strategy lies the concept of lead routing. But lead routing isn’t just about directing leads. It's about ensuring that each lead reaches the right person at the ri...
For companies, the ability to track and manage detailed transaction data is crucial. There is no data more valuable than your customer data, and data concerning the deals that your company closes is a...

Solving Duplication and Data Retention Challenges After Migrating to HubSpot (Interview With Matthias Werner of Data Virtuality)
Migrating from one CRM to another is a process that is fraught with challenges. The old and new CRMs may have differences in fields, data cleaning features, automation systems, and data collection pro...
CRM systems have revolutionized how businesses manage customer interactions, track leads, and measure the effectiveness of their marketing and sales efforts. However, CRM admins often struggle to repo...
CRM systems are essential tools for businesses of all sizes. Ensuring that you have clean CRM data to work with is necessary for making the most of the data that you collect—and maximizing your growth...
Lead routing in Salesforce is the process of automatically assigning leads to the appropriate sales representatives or teams based on predefined criteria. Lead routing helps organizations ensure that ...
Maintaining a clean and current CRM database is crucial for organizations to stay competitive and operate efficiently. Over time, CRM databases can become cluttered with outdated records. Those record...
Data migration is a critical process for any company that undertakes it. There are many reasons a company may migrate data to a CRM. They might be moving from one CRM to another. They might be adding ...
Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...
In today's data-driven landscape, having a complete and accurate CRM database is critical for success. From ZIP codes to job titles and phone numbers, businesses must capture and maintain a wealth of ...