January 09, 2020

Four Phases of Customer Data Management Evolution

In the beginning, you simply collect data. Perha ps there just isn’t enough data collected for you to worry about the processes and tasks associated with managing it.

But over time, as your customer data grows and becomes more complicated, it necessitates a higher level of focus and planning around how you organize, cleanse, nurture, and generally manage that data — or at least it should.

[…]

December 19, 2019

7 Ways Insycle’s Health Assessment Helps Companies Reach Their Business Objectives

A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment.

This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your entire customer database and identifies more than 30+ of the most common customer data health issues.

In this article, we’ll dig into how your sales and marketing objectives are impacted by the data[…]

December 12, 2019

A Guide to Putting Together Your 2020 Customer Data Management Plan

It’s that time of the year. We’re gearing up for the holidays and New Year.

Every New Year brings a fresh start. We can wipe the slate clean, set new goals, and focus on new tasks. So what are your business New Years’ resolutions?

If one of those resolutions isn’t “take control of my customer data,” it probably should be.

The truth is that most companies pay far too little attention to the[…]

December 05, 2019

Find & Fix Customer Data Issues with Insycle’s New Health Assessment

Wouldn’t it be great if you had a tool that could search your entire customer database for the most common data errors, pinpoint them, then allow you to quickly and easily fix them?

That’s exactly what Insycle’s new tool — the Insycle Data Health Assessment — brings to the table.

Using the Health Assessment Tool, you can identify and fix common customer data issues in your database with just a[…]

November 13, 2019

Why Effective Customer Segmentation is Critical for Driving Growth

 

As companies grow, their ability to understand their customers is diminished, which ironically impedes their ability to continue down the path of growth. 

CRM databases in HubSpot and Salesforce simply become too big. 46% of contact center decision makers estimated their contact centers to grow by 5%-10% in the next year, which for many is an unsustainable rate.

Engagements with those[…]

November 07, 2019

Why Clean Data is Critical to Sales System Development

Industry-leading companies always seem like they are a step ahead. They are proactive rather than reactive. They are faster when responding to issues and more innovative when expanding into new markets.

It’s almost like they have a crystal ball. The truth is that they kind of do!

The data they collect — whether it be in their CRM, accounting, or ERP system — is chock-full of key insights they[…]

October 16, 2019

How Modern Customer Data Management Impacts the Entire Customer Lifecycle

Anyone who works in marketing operations knows that customer data is a critical foundation for their success. The problem is that even with this knowledge, most people underestimate just how impactful customer data can (and should) be at every point in the customer lifecycle.

Your ability to collect, integrate, clean, and supplement customer data plays a critical role in the experience of your[…]

October 10, 2019

Insycle Insiders: James Marshall, Systems Analyst at Kitchen Magic

Welcome to Insycle Insiders, a series of short conversations with customers that have made Insycle a key part of their data management strategy.

In this edition, we spoke with James Marshall, Systems Analyst from Kitchen Magic, a kitchen renovation company with locations in Pennsylvania, Massachusetts, New Jersey, New York, and Connecticut. They’ve served tens of thousands of customers on the[…]

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