November 21, 2019
Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pains and solves problems for specific customer segments.
The organization, analysis, and usage of your sales operations data will play a critical role in your company’s ability to capitalize on[…]
September 11, 2019
Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate data, missing data, inaccurate data, outdated data — it all adds up over time as prospects and customers have negative experiences engaging with your brand.
Without proper Salesforce data cleansing initiatives in place, these issues compound over time. Errors that go unfixed can have a[…]
September 05, 2019
HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.
Ensuring that HubSpot and Salesforce are connected and synced to share data between them is absolutely critical for maintaining a[…]