Building an in-house marketing team is a long and complicated process. There are almost an unending number of specialties and disciplines that your team can possess that lend themselves to different strategies. This is especially true with the rise of digital marketing, where there are dozens of channels, strategies, and tactics that may require wildly different skillsets to design and execute.

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Customer data is the core of every business. It dictates the way that we engage with customers and prospects. You use it to forecast what the future of your business will look like. It plays a role in all facets of your business — marketing, sales, success, support — and ultimately is the defining variable that determines the type of experiences that customers have.

However, the act of simply[…]

Most businesses are at least somewhat aware of the importance of customer data cleanliness. Having accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing automation systems, and generally providing a better experience to those that engage with your brand.

When you think of data cleanliness, you probably think about missing data, data[…]

But over time, as your customer data grows and becomes more complicated, it necessitates a higher level of focus and planning around how you organize, cleanse, nurture, and generally manage that data — or at least it should.

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A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment.

This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your entire customer database and identifies more than 30+ of the most common customer data health issues.

In this article, we’ll dig into how your sales and marketing objectives are impacted by the data[…]

It’s that time of the year. We’re gearing up for the holidays and New Year.

Every New Year brings a fresh start. We can wipe the slate clean, set new goals, and focus on new tasks. So what are your business New Years’ resolutions?

If one of those resolutions isn’t “take control of my customer data,” it probably should be.

The truth is that most companies pay far too little attention to the[…]

Wouldn’t it be great if you had a tool that could search your entire customer database for the most common data errors, pinpoint them, then allow you to quickly and easily fix them?

That’s exactly what Insycle’s new tool — the Insycle Data Health Assessment — brings to the table.

Using the Health Assessment Tool, you can identify and fix common customer data issues in your database with just a[…]

Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pains and solves problems for specific customer segments. 

The organization, analysis, and usage of your sales operations data will play a critical role in your company’s ability to capitalize on[…]

It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat module or chatbot onto our website. 

Before getting into how to make data-backed decisions in conversational marketing, let’s use data to decide if it’s right for you. 

• 79% of consumers are willing[…]

As companies grow, their ability to understand their customers is diminished, which ironically impedes their ability to continue down the path of growth. 

CRM databases in HubSpot and Salesforce simply become too big. 46% of contact center decision makers estimated their contact centers to grow by 5%-10% in the next year, which for many is an unsustainable rate.

Engagements with those[…]