Child-parent associations in HubSpot are critical for account-based marketing (ABM) but are notoriously difficult to manage. For ABM, it’s vital to have a complete picture of the stakeholders in a giv...
Accurate child-parent associations are critical for directing your sales and marketing efforts. For example, knowing that a company was recently acquired, therefore becoming a child company to the par...
No one wants to spend more money than they need to. That’s one reason many organizations treat data maintenance as a one-off cleanup project rather than a continuous process. They may believe the one-...
HubSpot is an all-in-one marketing, sales, content management, and customer support system. But while the platform offers advanced features for email automation and marketing, there are no built-in fe...
This post is part of a series that explores the problems our customers have fixed using Insycle. Each post outlines the challenge and shows the solution step by step. The Problem: Contacts Aren’t Asso...
Bad associations can be crippling for account-based marketing (ABM) teams, but fixing them is incredibly difficult. First, you must identify the bad associations in your database—associations between ...

Case Study: Improve Lead Scoring with Accurate Child-Parent Associations and a HubSpot+Salesforce Sync
This post is part of a series that explores problems our customers have fixed using Insycle. Each post outlines the challenge and shows the solution step by step. The Problem: An Active CRM Sync Made ...
Salesforce delivers many powerful features and tools for managing data. But many companies prefer to bulk-update and perform data maintenance with Google Sheets. Google Suite, the business subscriptio...
Salesforce offers a powerful modern interface for managing data, but many companies prefer using Microsoft Excel for bulk updates and general data maintenance. Excel’s functions, advanced features, an...
Keeping your customer data clean is essential. Reliable, error-free data is a cornerstone of growth for any company. Your data impacts customers at every point in the customer journey. It affects the ...