September 05, 2019

How Insycle Solves Common Problems with HubSpot and Salesforce Integration

HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.

Ensuring that HubSpot and Salesforce are connected and synced to share data between them is absolutely critical for maintaining a[…]

August 22, 2019

How to Clean HubSpot Import Contacts and Improve Your ROI

So, you have a list of contacts that you would like to upload into HubSpot, but you’re worried about duplicate data, overwritten records, and other common issues that come with importing HubSpot contacts?

Or maybe you have a whole host of new data for existing contacts in your HubSpot database and you just want to upload the new data into the system, but are worried about overwriting records and[…]

July 22, 2019

Salesforce Duplicate Management: How to Automate Salesforce Deduplication

Tired of combing through your Salesforce, HubSpot, or Intercom databases by hand to identify to remove duplicate entries?

Duplicate Salesforce data can be a serious problem. It can be a drain on your marketing budget. It can hinder your sales team. It keeps you from having a single customer view that you will use to guide your interactions with them throughout the customer lifecycle.

A recent[…]

July 08, 2019

How Insycle Automates the Process of Cleaning HubSpot Data

Bad HubSpot data got you down?

Having incomplete, improperly formatted, and inaccurate data in your HubSpot database is a common problem. As any company grows, their customer and company databases are likely to contain a lot of bad data. It’s just an unavoidable fact of data collection.

Bad data can come from many different sources. It can come from errors when importing or exporting a data[…]

July 05, 2019

Common HubSpot Data Quality Issues and How to Fix Them

If the average company dug into their Hubspot database, most would quickly find many data quality errors.

Don’t worry. It’s not any fault of your own. Data errors are unavoidable as your HubSpot data grows.

Data errors come from many places. Customer input into forms. Human error during data input from your teams. Customers sharing false or incomplete data. Errors while importing or exporting[…]

July 01, 2019

What is Data Cleaning and What Are Its Benefits For HubSpot Marketers?

We’ve all been there.

You pull some data from your HubSpot or Salesforce marketing and sales database only to find that it is rife with errors. Some names are capitalized, some are not. Phone numbers are stored in a dozen different formats. Addresses are all over the place — some include the state and zip code information in the street address field, while others have them separate. Worse, your[…]

June 24, 2019

How HubSpot Duplicate Contacts are Hurting Your Marketing Team and Straining Your Budget

Have you ever dug through your marketing campaigns to find that you sent the same promotion to the same customer multiple times? This is just one of the many examples of problems that duplicate data in your HubSpot, Salesforce, or Intercom account can cause.

Duplicate data is a serious problem for companies of any size. A study by Experian showed that 94% of organizations suspect that their[…]

May 31, 2019

22 Google Sheets and Excel Functions to Make Your Marketing Lives Easier

A report by Experian found 95% of C-level executives believe that data is an integral part of forming their business strategy. But regardless of whether you’re optimizing marketing campaigns or assessing your business’ finances, you’ll need a spreadsheet to house that data.

And you’ll need to know how to manipulate that data too.

To help you with that, we teamed up with the research team at […]

April 29, 2019

30 Companies Explain How & Why They Switched Their CRM and Marketing Automation Software

Are you always on the hunt for a new piece of software to manage your customer data or marketing campaigns?

You’re not alone. 49% of businesses plan to increase spending on their CRM, and if you’re not convinced to splash the cash on your current software of choice, it might be time to look further afield.

In partnership with Databox, we surveyed 30 companies who recently switched systems and[…]

March 31, 2019

23 Actionable Tips for Maintaining High Email Deliverability

Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

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