November 21, 2019

3 Steps to Take Control of Your Sales Operations Data

Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pains and solves problems for specific customer segments. 

The organization, analysis, and usage of your sales operations data will play a critical role in your company’s ability to capitalize on[…]

November 21, 2019

Making Data-Backed Decisions in Conversational Marketing

It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat module or chatbot onto our website. 

Before getting into how to make data-backed decisions in conversational marketing, let’s use data to decide if it’s right for you. 

  • 79% of consumers are willing[…]

November 13, 2019

Why Effective Customer Segmentation is Critical for Driving Growth

 

As companies grow, their ability to understand their customers is diminished, which ironically impedes their ability to continue down the path of growth. 

CRM databases in HubSpot and Salesforce simply become too big. 46% of contact center decision makers estimated their contact centers to grow by 5%-10% in the next year, which for many is an unsustainable rate.

Engagements with those[…]

November 07, 2019

The Rapid Rise of Revenue Operations

 

Revenue is the lifeblood of any company. 

It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. 

For decades, the primary stewards of this revenue growth were marketers and sales professionals. Marketers grew awareness for the business and generated leads that sales would use to close new[…]

November 07, 2019

Why Clean Data is Critical to Sales System Development

Industry-leading companies always seem like they are a step ahead. They are proactive rather than reactive. They are faster when responding to issues and more innovative when expanding into new markets.

It’s almost like they have a crystal ball. The truth is that they kind of do!

The data they collect — whether it be in their CRM, accounting, or ERP system — is chock-full of key insights they[…]

October 30, 2019

6 Ways Low-Quality Data is Hurting Your Lead Scoring

Lead scoring is essential to a well-oiled marketing and sales machine.

For marketing teams, the number one goal is to send quality leads to the sales team — not just any lead that comes down the pipeline. When the leads aren’t panning out on the backend, you can bet that the marketing team is going to hear about it. 

For sales teams, everything comes down to productivity. Sales reps need to be[…]

October 24, 2019

The 5 Most Common Data Management Challenges in Marketing Operations

Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger strategy that organizations employ. Each is used for data-backed decision making and the process of optimizing components of their operations.

Companies are collecting more data than ever and for[…]

October 16, 2019

How Modern Customer Data Management Impacts the Entire Customer Lifecycle

Anyone who works in marketing operations knows that customer data is a critical foundation for their success. The problem is that even with this knowledge, most people underestimate just how impactful customer data can (and should) be at every point in the customer lifecycle.

Your ability to collect, integrate, clean, and supplement customer data plays a critical role in the experience of your[…]

October 10, 2019

Insycle Insiders: James Marshall, Systems Analyst at Kitchen Magic

Welcome to Insycle Insiders, a series of short conversations with customers that have made Insycle a key part of their data management strategy.

In this edition, we spoke with James Marshall, Systems Analyst from Kitchen Magic, a kitchen renovation company with locations in Pennsylvania, Massachusetts, New Jersey, New York, and Connecticut. They’ve served tens of thousands of customers on the[…]

October 03, 2019

Fix Stray HubSpot Contacts With Bulk Association — Connect Contacts to Companies and Deals With Complete Control

If you’ve been using your CRM for a decent amount of time, there is a good chance that you have “stray” contacts in your HubSpot contact database.

There are many cases that commonly cause stray contacts in HubSpot databases too. Stray contacts are simply contacts that exist within your system but aren’t associated with a company inside of the HubSpot database.

Maybe you need to manage parent and[…]

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