HubGem's Olly Kenyon on Streamlining School and University Data Management in HubSpot

For educational institutions, the need for efficient and effective data management has never been more critical. To streamline their processes and improve their operations, schools and universities ar...

Solving Duplication and Data Retention Challenges After Migrating to HubSpot (Interview With Matthias Werner of Data Virtuality)

Migrating from one CRM to another is a process that is fraught with challenges. The old and new CRMs may have differences in fields, data cleaning features, automation systems, and data collection pro...

How To Compare HubSpot Lists and Remove Duplicate Contacts to Preserve Your Brand Reputation

The list feature in HubSpot is a powerful tool. It allows you to create a list of contacts or companies based on predefined property values and characteristics, including activities that the contact h...

How CRM Admins Can Justify Investment and Prove ROI

CRM systems have revolutionized how businesses manage customer interactions, track leads, and measure the effectiveness of their marketing and sales efforts. However, CRM admins often struggle to repo...

Cleaning Data Before vs. After Importing Into Your CRM (and How Each Impacts Operations)

In your CRM, data is king. It's the lifeblood that fuels customer interactions, drives sales strategies, and informs business decisions. But as any seasoned CRM user knows, not all data is created equ...

10 Reasons Why You Should Not Use Excel To Manage and Update CRM Data

CRM systems are essential tools for businesses of all sizes. Ensuring that you have clean CRM data to work with is necessary for making the most of the data that you collect—and maximizing your growth...

Data Retention When Merging: Keeping Critical Data For Better Customer Experiences

While navigating the intricate landscape of data management, organizations often grapple with the task of merging duplicates in their CRM system. This process, while integral to maintaining a streamli...

B2B Data Decay: Why Your Outdated CRM Data Is Costing You Money (And How To Fix It)

Maintaining a clean and current CRM database is crucial for organizations to stay competitive and operate efficiently. Over time, CRM databases can become cluttered with outdated records. Those record...

Customer Data Redundancy - When It's Good, When It's Bad, and How To Deal With It

Do you have the same customer information stored in multiple places? If so, you have redundant data. This sounds negative, but redundant data isn’t always a bad thing. Sometimes it’s necessary, such a...

Why You Need A Customer Data Management Platform for Your CRM

Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...

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