No one wants to spend more money than they need to. That’s one reason many organizations treat data maintenance as a one-off cleanup project rather than a continuous process. They may believe the one-...
Keeping your customer data clean is essential. Reliable, error-free data is a cornerstone of growth for any company. Your data impacts customers at every point in the customer journey. It affects the ...
Anyone who works in marketing operations knows that customer data is a critical foundation for success. But even with this knowledge, most people underestimate just how impactful customer data is at e...
Every company has its own “usual suspects” when it comes to CRM data issues. Duplicate records, inconsistent data, formatting errors, and general data input errors are just a few examples. Those data ...
Why invest your company’s time, energy, and money into maintaining CRM data? This is a question for which many organizations don’t have a good answer—until they grow. That’s when the true cost of low-...
Every New Year brings a fresh start. We can clean the slate, set new goals, and focus on new tasks. So what are your business New Year’s resolutions? If one of those resolutions isn’t “take control of...
CRM data management is critical for engaging with prospects and customers throughout the customer lifecycle. Maybe you’ve tried to inject personalization into your marketing automation campaigns, only...
Customer data management is extremely time-consuming for most organizations. More than most know, in fact. Every data management process is made up of many smaller individual tasks. Sometimes, the ste...
Data collaboration is more important than ever for sales, marketing, and support teams. Every win that we secure with customers flows from our understanding of our company and those customers. Effecti...
In the beginning, you simply collect data. Perhaps there just isn’t enough data collected for you to worry about the processes and tasks associated with managing it. But over time, as your customer da...
