Understanding the intricate relationships between companies in HubSpot CRM is crucial for account-based marketing (ABM). When company records are associated together in the CRM, businesses have a clea...
In account-based marketing (ABM), the importance of maintaining child-to-parent company associations and company hierarchies cannot be overstated. These associations are critical to understanding a co...

Duplicate Parent-Child Companies in HubSpot: Impact on ABM and Brand, and Why It's Complicated to Fix
Managing and maintaining company hierarchies and child-to-parent company associations in HubSpot can be difficult. Once you dig into what you have and evaluate what you need to do to improve the manag...
Associating companies with each other to form company hierarchies in HubSpot CRM is a critical component of account-based marketing (ABM). Effective ABM requires communication with all organizational ...
Child-parent associations in HubSpot are critical for account-based marketing (ABM) but are notoriously difficult to manage. For ABM, it’s vital to have a complete picture of the stakeholders in a giv...
Accurate child-parent associations are critical for directing your sales and marketing efforts. For example, knowing that a company was recently acquired, therefore becoming a child company to the par...

Case Study: Improve Lead Scoring with Accurate Child-Parent Associations and a HubSpot+Salesforce Sync
This post is part of a series that explores problems our customers have fixed using Insycle. Each post outlines the challenge and shows the solution step by step. The Problem: An Active CRM Sync Made ...
This post is part of a series in which we explore problems that our customers have fixed using Insycle. Each post outlines the challenge and shows the solution step by step. The Problem: Disorganized ...