February 20, 2020

Why Insycle? 12 Growth-Boosting Reasons to Improve your Customer Data Management

You know there are issues in your CRM. Every company has some “usual suspects” when it comes to CRM data errors — duplicate records, inconsistent data, formatting errors, and general data input errors — represent just a few examples.

You know that those data issues have an impact. You’ve seen the embarrassing mistakes in marketing automation — like the time that you imported prospect last names[…]

February 13, 2020

5 Steps for CRM Data Standardization

Have you ever gone to use data from your CRM, maybe in marketing automation, only to find that inconsistencies in the data are causing issues and embarrassing errors that could harm your company's reputation? Everyone has.

Standardized data is a critical piece of the puzzle when it comes to ensuring CRM data quality.

A lack of standardization results in low-quality data. Companies lose 12% of[…]

January 30, 2020

The Complete Guide to Data Cleaning

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

January 09, 2020

Four Phases of Customer Data Management Evolution

In the beginning, you simply collect data. Perha ps there just isn’t enough data collected for you to worry about the processes and tasks associated with managing it.

But over time, as your customer data grows and becomes more complicated, it necessitates a higher level of focus and planning around how you organize, cleanse, nurture, and generally manage that data — or at least it should.

[…]

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