Maintaining a clean and current CRM database is crucial for organizations to stay competitive and operate efficiently. Over time, CRM databases can become cluttered with outdated records. Those record...
“Dirty data” is a term that describes any piece of data you collect that has issues or errors. For many companies, most records in their database have some issues. A study of clinical data showed erro...
Customer data is the core of every business. It dictates the way companies engage with customers and prospects. It plays a role across departments—marketing, sales, success, support—and ultimately def...
Have you ever tried to utilize your CRM data in some way, only to realize that it is improperly formatted, messy, or contains errors that reflect poorly on your brand? We’ve all been there. It could b...
Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you ...
As companies grow, their ability to understand their customers is diminished. A lack of focus on customer data audits, quality initiatives, and enrichment programs leave companies underprepared to ser...
Industry-leading companies always seem like they are a step ahead. They are proactive rather than reactive. They are faster when responding to issues and more innovative when expanding into new market...
A “dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in y...
Your CRM is responsible for storing your most critical customer data. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succe...
Have you ever gone to use data from your CRM, maybe in marketing automation, only to find that inconsistencies in the data are causing issues and embarrassing errors that could harm your company's rep...
