Picture two contrasting scenarios: In one, a marketing team meticulously crafts personalized campaigns, delivering the right message to the right audience at precisely the right moment, resulting in s...
Cross-object deduplication—the ability to spot and merge duplicate records across leads and contacts—is the superpower every Salesforce user wishes they had. Salesforce's native deduplication tools he...
Clean and accurate CRM data is the lifeblood of successful businesses. Companies rely on their CRM systems to gain a complete picture of their leads, prospects, and existing customers. This data fuels...
Purging data on a regular basis plays a critical role in CRM database maintenance. Allowing low-quality and problematic data to remain in your database causes many problems. It can balloon your CRM co...
Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...
Picture two contrasting scenarios: In one, a marketing team meticulously crafts personalized campaigns, delivering the right message to the right audience at precisely the right moment, resulting in s...
Cross-object deduplication—the ability to spot and merge duplicate records across leads and contacts—is the superpower every Salesforce user wishes they had. Salesforce's native deduplication tools he...
Clean and accurate CRM data is the lifeblood of successful businesses. Companies rely on their CRM systems to gain a complete picture of their leads, prospects, and existing customers. This data fuels...
Keeping your customer data clean is essential. Reliable, error-free data is a cornerstone of growth for any company. Your data impacts customers at every point in the customer journey. It affects the ...
Purging data on a regular basis plays a critical role in CRM database maintenance. Allowing low-quality and problematic data to remain in your database causes many problems. It can balloon your CRM co...
Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...
In a world where data drives our marketing, sales, and customer success initiatives, bad data is an increasing problem for companies of all sizes. At this very moment, your company is missing out on r...
If the average company dug into their Hubspot database, most would quickly find many data quality errors. These errors have a negative impact on marketing, sales, and customer service teams. Don’t wor...
Lead scoring is essential to a well-oiled marketing and sales machine. For marketing teams, the number one goal is to send quality leads to the sales team, not just any lead that comes down the pipeli...
