How Inconsistent Phone Number Formatting Complicates Deduplication

Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface. To identify and merge more duplicates, companies must match and m...

How To Bulk-Standardize Country Fields in HubSpot

In HubSpot, standardized address data is critical for reporting, segmentation, and regionally focused decision-making. Having a number of different variations of a country name, such as U.S., USA, Uni...

How to Standardize Company Names in HubSpot, In Bulk and Automatically

Inconsistent and non-standardized company names seem like insignificant issues. But they can wreak havoc on your HubSpot CRM data, leading to inaccurate reporting, ineffective segmentation, and overal...

How To Standardize State Fields in HubSpot, in Bulk and Automatically

The listed states of US-based contacts and companies in your CRM are critical for location-centric marketing campaigns, segmentation, and reporting. Each individual state has many potential variations...

Customer Data Redundancy - When It's Good, When It's Bad, and How To Deal With It

Do you have the same customer information stored in multiple places? If so, you have redundant data. This sounds negative, but redundant data isn’t always a bad thing. Sometimes it’s necessary, such a...

6 Critical Reasons to Normalize Data

Most businesses have some awareness of the importance of customer data cleanliness. Accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing au...

What is Data Scrubbing and Why Is It Important for Companies?

Customer data is the core of every business. It dictates the way companies engage with customers and prospects. It plays a role across departments—marketing, sales, success, support—and ultimately def...

How Inconsistent Phone Number Formatting Complicates Deduplication

Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface. To identify and merge more duplicates, companies must match and m...

How to Become a Customer Data Wizard Using the ‘Transform Data’ Tool

Have you ever tried to utilize your CRM data in some way, only to realize that it is improperly formatted, messy, or contains errors that reflect poorly on your brand? We’ve all been there. It could b...

Why Effective Customer Segmentation is Critical for Driving Growth

As companies grow, their ability to understand their customers is diminished. A lack of focus on customer data audits, quality initiatives, and enrichment programs leave companies underprepared to ser...

Why You Should Care About Phone Number Formatting In Your CRM (and How to Fix Them)

Your CRM is responsible for storing your most critical customer data. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succe...

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