6 Critical Reasons to Normalize Data

Most businesses have some awareness of the importance of customer data cleanliness. Accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing au...

What is Data Scrubbing and Why Is It Important for Companies?

Customer data is the core of every business. It dictates the way companies engage with customers and prospects. It plays a role across departments—marketing, sales, success, support—and ultimately def...

How Inconsistent Phone Number Formatting Complicates Deduplication

Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface. To identify and merge more duplicates, companies must match and m...

How to Become a Customer Data Wizard Using the ‘Transform Data’ Tool

Have you ever tried to utilize your CRM data in some way, only to realize that it is improperly formatted, messy, or contains errors that reflect poorly on your brand? We’ve all been there. It could b...

Why Effective Customer Segmentation is Critical for Driving Growth

As companies grow, their ability to understand their customers is diminished. A lack of focus on customer data audits, quality initiatives, and enrichment programs leave companies underprepared to ser...

Why You Should Care About Phone Number Formatting In Your CRM (and How to Fix Them)

Your CRM is responsible for storing your most critical customer data. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succe...

Standardize State & Country Fields That Break HubSpot Salesforce Sync

If you sync your Salesforce and HubSpot databases then you probably have dealt with the pain that non-matching state and country fields can cause. For every contact record in your database, your state...

5 Steps for CRM Data Standardization

Have you ever gone to use data from your CRM, maybe in marketing automation, only to find that inconsistencies in the data are causing issues and embarrassing errors that could harm your company's rep...

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