Consistent data cannot be overstated. For organizations using HubSpot CRM, data standardization is a critical factor in achieving accurate segmentation, insightful reporting, efficient operations, and...
You dive into your CRM, only to find a mess of industry entries: "Technology," "Tech," “Software,” "Information Technology," and a dozen more variations. While these all represent the same sector, the...
Your sales team is hustling to hit quarterly targets, but they keep running into the same frustrating roadblock. When they call a promising international lead, the phone number is in the wrong format ...
You dive into your CRM, only to find a mess of job titles: "VP of Sales," "Vice President of Sales," "Sales VP," and a dozen more variations. While these all represent the same role, their differing f...
In HubSpot, standardized address data is critical for reporting, segmentation, and regionally focused decision-making. Having a number of different variations of a country name, such as U.S., USA, Uni...
Inconsistent and non-standardized company names seem like insignificant issues. But they can wreak havoc on your HubSpot CRM data, leading to inaccurate reporting, ineffective segmentation, and overal...
The listed states of US-based contacts and companies in your CRM are critical for location-centric marketing campaigns, segmentation, and reporting. Each individual state has many potential variations...
Do you have the same customer information stored in multiple places? If so, you have redundant data. This sounds negative, but redundant data isn’t always a bad thing. Sometimes it’s necessary, such a...
Most businesses have some awareness of the importance of customer data cleanliness. Accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing au...
Customer data is the core of every business. It dictates the way companies engage with customers and prospects. It plays a role across departments—marketing, sales, success, support—and ultimately def...
