A “dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in y...
In the modern age of business, data is power. Your prospect and customer data plays a key role in how companies are able to engage with their prospects. The data collection methods that you use are cr...
Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate Salesforce data, missing data, inaccurate data, outdated data — it all adds up over time as prosp...
Your CRM is responsible for storing your most critical customer data. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succe...
You’ve been sending emails out to your growing Mailchimp email list, and now certain contacts within your system are being marked as “cleaned.” But what does that mean, exactly? Naturally, one of the ...
Are duplicate Mailchimp contacts impacting your ability to personalize and segment emails, tarnishing your brand reputation, or impacting your email sending reputation due to spam flags or undelivered...
CRM data management is critical for engaging with prospects and customers throughout the customer lifecycle. Maybe you’ve tried to inject personalization into your marketing automation campaigns, only...
