The Ultimate CRM Data Cleanup Checklist

A “dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in y...

Data Collection Methods and Why They Are Critical for Business

In the modern age of business, data is power. Your prospect and customer data plays a key role in how companies are able to engage with their prospects. The data collection methods that you use are cr...

4 Salesforce Data Cleansing Best Practices

Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate Salesforce data, missing data, inaccurate data, outdated data — it all adds up over time as prosp...

Why You Should Care About Phone Number Formatting In Your CRM (and How to Fix Them)

Your CRM is responsible for storing your most critical customer data. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succe...

What Does ‘Cleaned’ Mean in Mailchimp?

You’ve been sending emails out to your growing Mailchimp email list, and now certain contacts within your system are being marked as “cleaned.” But what does that mean, exactly? Naturally, one of the ...

8 Ways Mailchimp Duplicates Are Impeding Your Marketing Efforts

Are duplicate Mailchimp contacts impacting your ability to personalize and segment emails, tarnishing your brand reputation, or impacting your email sending reputation due to spam flags or undelivered...

6 CRM Data Management Tips to Improve Productivity

CRM data management is critical for engaging with prospects and customers throughout the customer lifecycle. Maybe you’ve tried to inject personalization into your marketing automation campaigns, only...

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