October 24, 2019
Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger strategy that organizations employ. Each is used for data-backed decision making and the process of optimizing components of their operations.
Companies are collecting more data than ever and for[…]
October 10, 2019
Welcome to Insycle Insiders, a series of short conversations with customers that have made Insycle a key part of their data management strategy.
In this edition, we spoke with James Marshall, Systems Analyst from Kitchen Magic, a kitchen renovation company with locations in Pennsylvania, Massachusetts, New Jersey, New York, and Connecticut. They’ve served tens of thousands of customers on the[…]
September 11, 2019
Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate data, missing data, inaccurate data, outdated data — it all adds up over time as prospects and customers have negative experiences engaging with your brand.
Without proper Salesforce data cleansing initiatives in place, these issues compound over time. Errors that go unfixed can have a[…]