April 23, 2020
Have you ever tried to utilize your CRM data in some way, only to realize that it is improperly formatted, messy, or contains errors that reflect poorly on your brand?
We’ve all been there.
It could be something simple. Maybe you want to use first names in your marketing personalization. The problem? Many of your first names don’t have proper capitalization. Some are all lowercase. Some are all[…]
July 08, 2019
Bad HubSpot data got you down?
Having incomplete, improperly formatted, and inaccurate data in your HubSpot database is a common problem. As any company grows, their customer and company databases are likely to contain a lot of bad data. It’s just an unavoidable fact of data collection.
July 05, 2019
If the average company dug into their Hubspot database, most would quickly find many data quality errors.
Don’t worry. It’s not any fault of your own. Data errors are unavoidable as your HubSpot data grows.
Data errors come from many places. Customer input into forms. Human error during data input from your teams. Customers sharing false or incomplete data. Errors while importing or exporting[…]
July 01, 2019
You pull some data from your HubSpot or Salesforce marketing and sales database only to find that it is rife with errors. Some names are capitalized, some are not. Phone numbers are stored in a dozen different formats. Addresses are all over the place — some include the state and zip code information in the street address field, while others have them separate. Worse, your[…]
May 31, 2019
A report by Experian found 95% of C-level executives believe that data is an integral part of forming their business strategy. But regardless of whether you’re optimizing marketing campaigns or assessing your business’ finances, you’ll need a spreadsheet to house that data.
And you’ll need to know how to manipulate that data too.
To help you with that, we teamed up with the research team at […]
April 29, 2019
Are you always on the hunt for a new piece of software to manage your customer data or marketing campaigns?
You’re not alone. 49% of businesses plan to increase spending on their CRM, and if you’re not convinced to splash the cash on your current software of choice, it might be time to look further afield.
In partnership with Databox, we surveyed 30 companies who recently switched systems and[…]
March 31, 2019
Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.
But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]
February 28, 2019
How can you get the best ROI on your investment in HubSpot CRM/Sales?
If you are asking this question, you’re not alone. After all, HubSpot CRM and Sales has a ton of features. It is hard to know where to start.
So, we teamed up with the research team at Databox to ask 25+ HubSpot experts for their advice. We started with the question, “What features do you find most useful in HubSpot?” As you[…]
January 31, 2019
Managing your CRM data Ugh.
While tools like HubSpot make it easier to attract and convert new contacts, arguably the most important (and agonizing?) step is organizing and managing those contacts so you can engage them in a more personalized way.What makes it even trickier is when you need to import contacts and companies into HubSpot CRM from different sources, as the required contact[…]