You pull some data from your HubSpot CRM or Salesforce marketing and sales database only to find that it is rife with errors. Some names are capitalized, some are not. Phone numbers are stored in a dozen different formats. Addresses are all over the place — some include the state and zip code information in the street address field, while others have them separate. Worse,[…]

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

Tired of combing through your Salesforce, HubSpot, or Intercom databases by hand to identify to remove duplicate entries?

Duplicate Salesforce data can be a serious problem. It can be a drain on your marketing budget. It can hinder your sales team. It keeps you from having a single customer view that you will use to guide your interactions with them throughout the customer lifecycle.

A recent[…]

Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

Marketing isn’t for everyone, and for a long time it was out of reach of the average citizen.

Times have changed drastically, and thanks to the internet and budding entrepreneurs around the world, the barrier to entry is lower than ever.

Don’t have the coding skills to design a landing page? No sweat, you can use a drag and drop WordPress builder like Divi. Feel completely lost using Illustrator[…]