A Guide to Apex Triggers in Salesforce

As companies begin to expand the number of ways in which they use Salesforce within their organization, they look for more in-depth and automated ways to take care of specific tasks in the system. And...

A Guide to Salesforce Record Types vs Page Layouts

Do you want to customize the object pages that your users see in Salesforce? Are you confused about how to go about it? Maybe you aren’t sure whether you should use page layouts or record types—partic...

How to Create a Salesforce API Usage Report and Manage your API Calls

There is nothing more aggravating than hitting your Salesforce API usage limit. Your company grinds to a halt. Apps stop talking to each other. Data is blocked from being added to your CRM. Maybe cert...

How to Merge Salesforce Accounts Flexibly and Automatically

Duplicate accounts in Salesforce can be a serious problem for account-based sales and marketing teams. Duplicate accounts break your single customer view and can cause confusion among your teams. The ...

How to Merge Duplicates in HubSpot and Salesforce and Keep them Syncing

Have you ever tried to deduplicate contacts across HubSpot and Salesforce, while the two platforms are syncing? If you have you know that it can get pretty complicated. Fixing duplicate records in you...

Standardize State & Country Fields That Break HubSpot Salesforce Sync

If you sync your Salesforce and HubSpot databases then you probably have dealt with the pain that non-matching state and country fields can cause. For every contact record in your database, your state...

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