May 28, 2020

8 Ways Mailchimp Duplicates Are Impeding Your Marketing Efforts

Are duplicate Mailchimp contacts impacting your ability to personalize and segment emails, tarnishing your brand reputation, or impacting your email sending reputation due to spam flags or undelivered emails?

Your marketing efforts require accurate and consistent customer data to craft personalized messaging that resonates with subscribers. Low-quality data impacts how subscribers and customers[…]

May 14, 2020

How to Merge Duplicates in HubSpot and Salesforce and Keep them Syncing

Have you ever tried to deduplicate contacts across HubSpot and Salesforce, while the two platforms are syncing? If you have you know that it can get pretty complicated.

Fixing duplicate records in your CRM is difficult enough without having to worry about all of the issues that come along with two platforms syncing.

Both HubSpot and Salesforce have unique ways of handling duplicate records that[…]

March 31, 2020

9 Ways to Streamline Customer Data Management in Intercom

Intercom is a leading customer messaging platform, built to help companies inspire loyalty and develop better, deeper relationships with customers and prospects. Organizations across many industries use Intercom in a variety of ways, and most commonly software companies use Intercom to personalize the experiences of their visitors and customers within their website and product.

When you use[…]

March 12, 2020

Why Picking the Right Master Record is Critical in CRM Deduplication

When you deduplicate and merge records in your CRM, how do you determine which record remains and which one gets removed? How do you know that you are picking the right ‘master’ record? Making the right decision helps you to avoid unnecessary problems that can impact your ability to effectively engage with a prospect or customer down the road.

Duplicate contacts, companies, and deals make it[…]

February 27, 2020

Hidden Duplicates: 11 Outside-of-the-Box Ways to Identify & Deduplicate Customer Data

If you are responsible for managing customer data, it is almost certain that you have dealt with the headaches that duplicate data creates. Whether that duplicate data ended up in your system as the result of customers filling out forms, your team entering the data manually, or imports from outside platforms — the consequences of that duplicate data are the same, and quite costly.

In fact, the[…]

January 30, 2020

The Complete Guide to Data Cleaning

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

October 10, 2019

Insycle Insiders: James Marshall, Systems Analyst at Kitchen Magic

Welcome to Insycle Insiders, a series of short conversations with customers that have made Insycle a key part of their data management strategy.

In this edition, we spoke with James Marshall, Systems Analyst from Kitchen Magic, a kitchen renovation company with locations in Pennsylvania, Massachusetts, New Jersey, New York, and Connecticut. They’ve served tens of thousands of customers on the[…]

July 22, 2019

Salesforce Duplicate Management: How to Automate Salesforce Deduplication

Tired of combing through your Salesforce, HubSpot, or Intercom databases by hand to identify to remove duplicate entries?

Duplicate Salesforce data can be a serious problem. It can be a drain on your marketing budget. It can hinder your sales team. It keeps you from having a single customer view that you will use to guide your interactions with them throughout the customer lifecycle.

A recent[…]

June 24, 2019

How HubSpot Duplicate Contacts are Hurting Your Marketing Team and Straining Your Budget

Have you ever dug through your marketing campaigns to find that you sent the same promotion to the same customer multiple times? This is just one of the many examples of problems that duplicate data in your HubSpot, Salesforce, or Intercom account can cause.

Duplicate data is a serious problem for companies of any size. A study by Experian showed that 94% of organizations suspect that their[…]

February 28, 2019

21 Advanced Setup Tips for HubSpot CRM & HubSpot Sales

How can you get the best ROI on your investment in HubSpot CRM/Sales?

If you are asking this question, you’re not alone. After all, HubSpot CRM and Sales has a ton of features. It is hard to know where to start.

So, we teamed up with the research team at Databox to ask 25+ HubSpot experts for their advice. We started with the question, “What features do you find most useful in HubSpot?” As you[…]

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