Have you ever gone to use data from your CRM, maybe in marketing automation, only to find that inconsistencies in the data are causing issues and embarrassing errors that could harm your company's reputation? Everyone has.

Standardized data is a critical piece of the puzzle when it comes to ensuring CRM data quality.

A lack of standardization results in low-quality data. Companies lose 12% of[…]

Whether we’re talking about HubSpot, Salesforce, Intercom, Pipedrive, or any popular modern CRM — few customer data problems have more real-world impact than improperly associating, or failing to associate, the people/contacts in your system and the companies they belong to.

The worst part? Most companies don’t even know how much this is dampening their effectiveness. It’s a silent killer among[…]

Salesforce is a powerful tool for account-based marketing and sales. For many of the largest B2B companies in the world, it is the go-to tool for managing enterprise sales teams.

But your Salesforce ABM strategy is only as effective as your ability to organize data in a way that makes it easy to identify the most influential stakeholders within an organization and deliver messages that resonate[…]

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

In the modern age of business, data is power. Your prospect and customer data plays a key role in how companies are able to engage with their prospects. The data collection methods that you use are critical to how we can personalize our marketing automation, deliver important information to sales teams, and genuinely provide a better experience to our customers. Gathering customer data must be a[…]

Building an in-house marketing team is a long and complicated process. There are almost an unending number of specialties and disciplines that your team can possess that lend themselves to different strategies. This is especially true with the rise of digital marketing, where there are dozens of channels, strategies, and tactics that may require wildly different skillsets to design and execute.

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Customer data is the core of every business. It dictates the way that we engage with customers and prospects. You use it to forecast what the future of your business will look like. It plays a role in all facets of your business — marketing, sales, success, support — and ultimately is the defining variable that determines the type of experiences that customers have.

However, the act of simply[…]

Most businesses are at least somewhat aware of the importance of customer data cleanliness. Having accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing automation systems, and generally providing a better experience to those that engage with your brand.

When you think of data cleanliness, you probably think about missing data, data[…]

But over time, as your customer data grows and becomes more complicated, it necessitates a higher level of focus and planning around how you organize, cleanse, nurture, and generally manage that data — or at least it should.

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A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment.

This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your entire customer database and identifies more than 30+ of the most common customer data health issues.

In this article, we’ll dig into how your sales and marketing objectives are impacted by the data[…]