Tired of combing through your Salesforce, HubSpot, or Intercom databases by hand to identify to remove duplicate entries?

Duplicate Salesforce data can be a serious problem. It can be a drain on your marketing budget. It can hinder your sales team. It keeps you from having a single customer view that you will use to guide your interactions with them throughout the customer lifecycle.

A recent[…]

Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

Marketing isn’t for everyone, and for a long time it was out of reach of the average citizen.

Times have changed drastically, and thanks to the internet and budding entrepreneurs around the world, the barrier to entry is lower than ever.

Don’t have the coding skills to design a landing page? No sweat, you can use a drag and drop WordPress builder like Divi. Feel completely lost using Illustrator[…]

In today’s tech-driven world, relationships and interactions with our customers, peers, and colleagues are important keys to success in business. Everyone wants to develop closer relationships with the people that they work with or buy from.

Customers want to build closer, trust-based relationships with the brands and products that they love. Employees, especially in a world that is becoming[…]

As companies grow, their ability to understand their customers is diminished, which ironically impedes their ability to continue down the path of growth. 

CRM databases in HubSpot and Salesforce simply become too big. 46% of contact center decision makers estimated their contact centers to grow by 5%-10% in the next year, which for many is an unsustainable rate.

Engagements with those[…]

Industry-leading companies always seem like they are a step ahead. They are proactive rather than reactive. They are faster when responding to issues and more innovative when expanding into new markets.

It’s almost like they have a crystal ball. The truth is that they kind of do!

The data they collect — whether it be in their CRM, accounting, or ERP system — is chock-full of key insights they[…]

Salesforce is a powerful tool for account-based marketing and sales. For many of the largest B2B companies in the world, it is the go-to tool for managing enterprise sales teams.

But your Salesforce ABM strategy is only as effective as your ability to organize data in a way that makes it easy to identify the most influential stakeholders within an organization and deliver messages that resonate[…]

When you deduplicate and merge records in your CRM, how do you determine which record remains and which one gets removed? How do you know that you are picking the right ‘master’ record? Making the right decision helps you to avoid unnecessary problems that can impact your ability to effectively engage with a prospect or customer down the road.

Duplicate contact data, companies, and deals make it[…]

HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.

So, you have a list of contacts that you would like to upload into HubSpot, but you’re worried about duplicate data, overwritten records, and other common issues that come with importing contacts in HubSpot?

Or maybe you have a whole host of new data for existing contacts in your HubSpot database and you just want to upload the new data into the system, but are worried about overwriting records[…]