November 07, 2019

The Rapid Rise of Revenue Operations

 

Revenue is the lifeblood of any company. 

It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. 

For decades, the primary stewards of this revenue growth were marketers and sales professionals. Marketers grew awareness for the business and generated leads that sales would use to close new[…]

November 07, 2019

Why Clean Data is Critical to Sales System Development

Industry-leading companies always seem like they are a step ahead. They are proactive rather than reactive. They are faster when responding to issues and more innovative when expanding into new markets.

It’s almost like they have a crystal ball. The truth is that they kind of do!

The data they collect — whether it be in their CRM, accounting, or ERP system — is chock-full of key insights they[…]

October 30, 2019

6 Ways Low-Quality Data is Hurting Your Lead Scoring

Lead scoring is essential to a well-oiled marketing and sales machine.

For marketing teams, the number one goal is to send quality leads to the sales team — not just any lead that comes down the pipeline. When the leads aren’t panning out on the backend, you can bet that the marketing team is going to hear about it. 

For sales teams, everything comes down to productivity. Sales reps need to be[…]

October 24, 2019

The 5 Most Common Data Management Challenges in Marketing Operations

Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger strategy that organizations employ. Each is used for data-backed decision making and the process of optimizing components of their operations.

Companies are collecting more data than ever and for[…]

October 16, 2019

How Modern Customer Data Management Impacts the Entire Customer Lifecycle

Anyone who works in marketing operations knows that customer data is a critical foundation for their success. The problem is that even with this knowledge, most people underestimate just how impactful customer data can (and should) be at every point in the customer lifecycle.

Your ability to collect, integrate, clean, and supplement customer data plays a critical role in the experience of your[…]

October 10, 2019

Insycle Insiders: James Marshall, Systems Analyst at Kitchen Magic

Welcome to Insycle Insiders, a series of short conversations with customers that have made Insycle a key part of their data management strategy.

In this edition, we spoke with James Marshall, Systems Analyst from Kitchen Magic, a kitchen renovation company with locations in Pennsylvania, Massachusetts, New Jersey, New York, and Connecticut. They’ve served tens of thousands of customers on the[…]

October 03, 2019

Fix Stray HubSpot Contacts With Bulk Association — Connect Contacts to Companies and Deals With Complete Control

If you’ve been using your CRM for a decent amount of time, there is a good chance that you have “stray” contacts in your HubSpot contact database.

There are many cases that commonly cause stray contacts in HubSpot databases too. Stray contacts are simply contacts that exist within your system but aren’t associated with a company inside of the HubSpot database.

Maybe you need to manage parent and[…]

September 18, 2019

How Insycle Helps Companies Measure ROI on Webinars, Podcasts, Trade Shows and Other Events Happening Outside HubSpot

We’ve all been there. 

You just finished launching a new campaign — maybe a webinar, media buy, or podcast. You’ve had your message heard by a wide variety of your ideal customers. Now you have a .CSV full of their data.

It’s critical that you act on those new relationships and begin delivering relevant contextual marketing content to them right out of the gate. You only stay top-of-mind for so[…]

September 11, 2019

4 Best Practices for Salesforce Data Cleansing

 

Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate data, missing data, inaccurate data, outdated data — it all adds up over time as prospects and customers have negative experiences engaging with your brand.

Without proper Salesforce data cleansing initiatives in place, these issues compound over time. Errors that go unfixed can have a[…]

September 05, 2019

How Insycle Solves Common Problems with HubSpot and Salesforce Integration

HubSpot and Salesforce are two of the most popular marketing and sales platforms in existence today. Naturally, each platform specializes in specific areas and provides unique benefits, leading to many companies integrating both platforms into their daily processes.

Ensuring that HubSpot and Salesforce are connected and synced to share data between them is absolutely critical for maintaining a[…]

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