Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

How can you get the best ROI on your investment in HubSpot CRM/Sales?

If you are asking this question, you’re not alone. After all, HubSpot CRM and Sales has a ton of features. It is hard to know where to start.

So, we teamed up with the research team at Databox to ask 25+ HubSpot experts for their advice. We started with the question, “What features do you find most useful in HubSpot?” As you[…]

Managing your CRM data Ugh.

While tools like HubSpot make it easier to attract and convert new contacts, arguably the most important (and agonizing?) step is organizing and managing those contacts so you can engage them in a more personalized way.

What makes it even trickier is when you need to import contacts and companies into HubSpot CRM from different sources, as the required contact[…]

 

A “dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in your data, it slows everyone down. 

The worst part? It’s inevitable.

• Leads fill out forms on your website inaccurately.
• Business development reps add contacts to your database based on the best[…]