Revenue is the lifeblood of any company. It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. For ...
A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment. This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your e...
Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pai...
It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat ...
Revenue is the lifeblood of any company. It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. For ...
Lead scoring is essential to a well-oiled marketing and sales machine. For marketing teams, the number one goal is to send quality leads to the sales team, not just any lead that comes down the pipeli...
Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger...
We’ve all been there. You just finished launching a new campaign — maybe a webinar, media buy, or podcast. You’ve had your message heard by a wide variety of your ideal customers. Now you have a .CSV ...
Bad HubSpot data got you down? Having incomplete, improperly formatted, and inaccurate data in your HubSpot database is a common problem. As any company grows, their customer and company databases are...
A report by Experian found 95% of C-level executives believe that data is an integral part of forming their business strategy. But regardless of whether you’re optimizing marketing campaigns or assess...
Are you always on the hunt for a new piece of software to manage your customer data or marketing campaigns? You’re not alone. 49% of businesses plan to increase spending on their CRM, and if you’re no...
