Whether we’re talking about HubSpot, Salesforce, Intercom, Pipedrive, or any popular modern CRM — few customer data problems have more real-world impact than improperly associating, or failing to asso...
Recent Posts
Revenue is the lifeblood of any company. It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. For ...
Have you ever gone to use data from your CRM, maybe in marketing automation, only to find that inconsistencies in the data are causing issues and embarrassing errors that could harm your company's rep...
Whether we’re talking about HubSpot, Salesforce, Intercom, Pipedrive, or any popular modern CRM — few customer data problems have more real-world impact than improperly associating, or failing to asso...
Building an in-house marketing team is a long and complicated process. There are almost an unending number of specialties and disciplines that your team can possess that lend themselves to different s...
A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment. This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your e...
Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pai...
It’s the new way to communicate with potential customers: Conversational Marketing. As with any shiny new tool, we must make rational, data-backed decisions. It’s not enough to simply pop a live chat ...
Revenue is the lifeblood of any company. It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. For ...
Lead scoring is essential to a well-oiled marketing and sales machine. For marketing teams, the number one goal is to send quality leads to the sales team, not just any lead that comes down the pipeli...
Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger...
We’ve all been there. You just finished launching a new campaign — maybe a webinar, media buy, or podcast. You’ve had your message heard by a wide variety of your ideal customers. Now you have a .CSV ...
