Picture two contrasting scenarios: In one, a marketing team meticulously crafts personalized campaigns, delivering the right message to the right audience at precisely the right moment, resulting in s...

Cross-object deduplication—the ability to spot and merge duplicate records across leads and contacts—is the superpower every Salesforce user wishes they had. Salesforce's native deduplication tools he...

Imagine your top rep accidentally reaching out to the same prospect twice, or worse, different reps unknowingly competing for the same account. It’s a quick way to send prospects packing to a competit...

Picture two contrasting scenarios: In one, a marketing team meticulously crafts personalized campaigns, delivering the right message to the right audience at precisely the right moment, resulting in s...

Cross-object deduplication—the ability to spot and merge duplicate records across leads and contacts—is the superpower every Salesforce user wishes they had. Salesforce's native deduplication tools he...