Duplicate records in your customer data are a thorn in the side of employees at every level of your company. The quality of your customer data impacts almost every team in your organization. Sales tea...
Data migration is a critical process for any company that undertakes it. There are many reasons a company may migrate data to a CRM. They might be moving from one CRM to another. They might be adding ...
ABM effectiveness requires consistent data and well-defined data policies that facilitate what’s known as a “single customer view.” A single customer view describes a data quality state where employee...
Do you have the same customer information stored in multiple places? If so, you have redundant data. This sounds negative, but redundant data isn’t always a bad thing. Sometimes it’s necessary, such a...
Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...
Small companies face numerous challenges as they strive to grow and scale effectively. One aspect that often gets overlooked, yet holds paramount importance, is maintaining clean CRM data. While large...
Initially, Salesforce emerged as primarily as a sales solution; however, it has since evolved into the world's leading CRM platform. Today, Salesforce serves as a comprehensive organizational engine, ...
