June 23, 2022

How Inconsistent Phone Number Formatting Complicates Deduplication

Staying on top of duplicate CRM data is a constant battle, and deduplication tools in popular CRMs typically only scratch the surface.

To identify and merge more duplicates, companies must match and merge using a broader spectrum of matching fields. Email is the most commonly used matching field. It is a uniquely identifying field that is likely to be similar across duplicate records.

In an[…]

June 21, 2022

How Modern Customer Data Management Impacts the Entire Customer Lifecycle

Anyone who works in marketing operations knows that customer data is a critical foundation for success. But even with this knowledge, most people underestimate just how impactful customer data is at every point in the customer lifecycle.

Customer experience is driven by data and is vital to the success of your business. A report from Dimension Data found that 81% of companies say customer[…]

June 16, 2022

Fix Stray HubSpot Contacts With Bulk Association — Connect Contacts to Companies and Deals With Complete Control

 If you have dealt with missing associations before, you know what a pain they can be. Associating contacts, companies, and deals is critical for effective marketing, sales, and support. When they are missing, prioritizing leads is difficult and sales reps step on each other’s toes. Account-based marketing becomes difficult as you fail to engage effectively with important stakeholders.[…]

June 15, 2022

Why Insycle? 10 Growth-Boosting Reasons to Improve your Customer Data Management

Every company has its own “usual suspects” when it comes to CRM data issues. Duplicate records, inconsistent data, formatting errors, and general data input errors are just a few examples.

Those data issues have an impact. They slow your teams down, causing them to double-check for duplicates or add research steps to processes. They make automated personalization difficult. They skew your[…]

June 15, 2022

Salesforce ABM: Associating Leads and Contacts to Accounts

Some of the largest enterprise account-based marketing (ABM) teams in the world rely on Salesforce to execute their ABM strategy.

For many, ABM represents a more structured way to engage with companies and generate more valuable B2B leads. Companies that embrace ABM find that it outperforms other strategies. In a recent survey, 73% of B2B marketers agreed that ABM had exceeded their company’s[…]

June 14, 2022

The Business Impact of Not Maintaining CRM Data

Why invest your company’s time, energy, and money into maintaining CRM data?

This is a question for which many organizations don’t have a good answer—until they grow. That’s when the true cost of low-quality, poorly maintained data begins to rear its ugly head. In fact, IBM estimates that bad data costs U.S. companies more than $3 trillion per year.

So when do companies realize that they have a[…]

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