January 30, 2020

The Complete Guide to Data Cleaning

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

January 28, 2020

Data Collection Methods and Why They Are Critical for Business

In the modern age of business, data is power. Your prospect and customer data plays a key role in how companies are able to engage with their prospects. The data collection methods that you use are critical to how we can personalize our marketing automation, deliver important information to sales teams, and genuinely provide a better experience to our customers. Gathering customer data must be a[…]

January 23, 2020

Why An Agency Could Be the Perfect Complement to Your In-House Marketing Teams

Building an in-house marketing team is a long and complicated process. There are almost an unending number of specialties and disciplines that your team can possess that lend themselves to different strategies. This is especially true with the rise of digital marketing, where there are dozens of channels, strategies, and tactics that may require wildly different skillsets to design and execute.

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January 21, 2020

What is Data Scrubbing and Why Is It Important for Companies

Customer data is the core of every business. It dictates the way that we engage with customers and prospects. You use it to forecast what the future of your business will look like. It plays a role in all facets of your business — marketing, sales, success, support — and ultimately is the defining variable that determines the type of experiences that customers have.

However, the act of simply[…]

January 16, 2020

5 Critical Reasons to Normalize Data

Most businesses are at least somewhat aware of the importance of customer data cleanliness. Having accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing automation systems, and generally providing a better experience to those that engage with your brand.

When you think of data cleanliness, you probably think about missing data, data[…]

January 09, 2020

Four Phases of Customer Data Management Evolution

In the beginning, you simply collect data. Perha ps there just isn’t enough data collected for you to worry about the processes and tasks associated with managing it.

But over time, as your customer data grows and becomes more complicated, it necessitates a higher level of focus and planning around how you organize, cleanse, nurture, and generally manage that data — or at least it should.

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