June 14, 2022
Why invest your company’s time, energy, and money into maintaining CRM data?
This is a question for which many organizations don’t have a good answer—until they grow. That’s when the true cost of low-quality, poorly maintained data begins to rear its ugly head. In fact, IBM estimates that bad data costs U.S. companies more than $3 trillion per year.
So when do companies realize that they have a[…]