Data Retention When Merging: Keeping Critical Data For Better Customer Experiences

While navigating the intricate landscape of data management, organizations often grapple with the task of merging duplicates in their CRM system. This process, while integral to maintaining a streamli...

Why You Need A Customer Data Management Platform for Your CRM

Salesforce, HubSpot, and other popular CRMs are giants of their industry. Millions of businesses power their customer relationship management, sales, and marketing through them. They have to cast a wi...

3 Steps to Take Control of Your Sales Operations Data

Data is the energy that powers sales teams. It helps them to understand who prospects and customers are, what they care most about, and how their product can be positioned in a way that alleviates pai...

The Rapid Rise of Revenue Operations (RevOps)

Revenue is the lifeblood of any company. It is the connective tissue that glues businesses together. After all, a company is only successful if it is generating revenue that exceeds its expenses. For ...

The 5 Most Common Data Management Challenges in Marketing Operations

Marketing operations professionals have become increasingly reliant on data in recent years. Customer data, employee data, internal process data, product data — it all plays a vital role in the larger...

Start Your Free Trial