February 06, 2020
Whether we’re talking about HubSpot, Salesforce, Intercom, Pipedrive, or any popular modern CRM — few customer data problems have more real-world impact than improperly associating, or failing to associate, the people/contacts in your system and the companies they belong to.
The worst part? Most companies don’t even know how much this is dampening their effectiveness. It’s a silent killer among[…]