June 16, 2021

The Business Impact of Not Maintaining CRM Data

Why should I invest my time, energy, and money into maintaining CRM data?

This is a question that many organizations don’t have a good answer for until they grow, and the true costs of low-quality and poorly maintained data begin to rear their ugly heads.

Over time, the business impact of not maintaining your CRM data becomes more clear, but much of the impact is nuanced and difficult to measure.

April 19, 2021

The Complete Guide to CRM Data Cleaning

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

April 07, 2021

23 Actionable Email Deliverability Tips

Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

February 17, 2021

4 Salesforce Data Cleansing Best Practices

 

Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate Salesforce data, missing data, inaccurate data, outdated data — it all adds up over time as prospects and customers have negative experiences engaging with your brand. Poor-quality data costs US companies up to $15 million annually as it leads to problems with productivity and effectiveness.

[…]

July 30, 2020

Customer Data Management: 6 Reasons for Day-to-Day Data Collaboration

Data collaboration is more important than ever for sales, marketing, and support teams. Every win that we secure with customers flows from our understanding of our company and those customers. Effective data management is the gift that keeps on giving in business.

The quality of your customer data impacts the experience that customers have throughout the lifetime of their engagement with your[…]

March 31, 2020

9 Ways to Streamline Intercom User Data Management in Intercom

Intercom is a leading customer messaging platform, built to help companies inspire loyalty and develop better, deeper relationships with customers and prospects. Organizations across many industries use Intercom in a variety of ways, and most commonly software companies use Intercom to personalize the experiences of their visitors and customers within their website and product.

When you use[…]

February 24, 2020

6 Ways Insycle Helps Pipedrive CRM Sales Teams Be More Effective

Do you find that your sales team is getting bogged down with consistent CRM data issues? Do you notice that your reps are spending too much time fixing small mistakes and not enough time engaging with prospects? It’s a common issue. Sales teams need quality, reliable data to engage effectively with prospects and accounts.

Insycle’s Pipedrive data management helps sales reps, managers, and[…]

December 19, 2019

7 Ways Insycle’s Health Assessment Helps Companies Reach Their Business Objectives

A few weeks ago, we announced the debut of a brand new feature - the Data Health Assessment.

This tool connects directly to CRM systems like HubSpot, Salesforce, and Intercom. Then, it analyzes your entire customer database and identifies more than 30+ of the most common customer data health issues.

In this article, we’ll dig into how your sales and marketing objectives are impacted by the data[…]

February 28, 2019

21 Advanced Setup Tips for HubSpot CRM & HubSpot Sales

How can you get the best ROI on your investment in HubSpot CRM/Sales?

If you are asking this question, you’re not alone. After all, HubSpot CRM and Sales has a ton of features. It is hard to know where to start.

So, we teamed up with the research team at Databox to ask 25+ HubSpot experts for their advice. We started with the question, “What features do you find most useful in HubSpot?” As you[…]

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