Tag: data-cleaning

Keeping your customer data clean is essential.

Reliable, error-free data is a cornerstone of growth for any company. Your data impacts customers at every point in the customer journey. It affects the marketing materials they receive, how tailored their sales conversations are, their post-sale support experience, and much more.

Internally, low-quality data impedes essential business processes,[…]

“Dirty data” is a term that describes any piece of data you collect that has issues or errors.  

For many companies, most records in their database have some issues. A study of clinical data showed error rates as high as 27% in some data fields. This can mean inaccurate data, missing information, or data entry mistakes.

The question is not whether or not you have dirty data. Every database has[…]

Why invest your company’s time, energy, and money into maintaining CRM data?

This is a question for which many organizations don’t have a good answer—until they grow. That’s when the true cost of low-quality, poorly maintained data begins to rear its ugly head. In fact, IBM estimates that bad data costs U.S. companies more than $3 trillion per year.

So when do companies realize that they have a[…]

Automation is at the heart of modern companies’ ability to grow. Smart automation makes an entire organization more effective.

But one thing often holds companies back from using it to its fullest potential: clean, reliable data. Automation requires it, but few companies have it. Inaccurate data cost the US economy $3.1 trillion in 2016, and only 3% of companies meet basic data quality standards.

Few things have more impact on the success of a business than their customer data. Data cleaning is the magic that can bring that customer data to life and help you make the most of the data that you collect.

Customer data is the ultimate tool that you can use to improve marketing campaigns, sales initiatives, and provide better experiences to your customers. Clean, quality customer data is the[…]

Email is one of the most reliable marketing channels. Unlike search and social—which can both giveth and taketh away when algorithms change—email marketing lets you build an audience that you can communicate with directly.   

But even email can create hurdles for marketers. If you do the wrong thing—like sending too many emails to inactive subscribers or sending emails to invalid addresses—it[…]

Bad Salesforce data can suck the life out of your marketing campaigns and sales initiatives. Duplicate Salesforce data, missing data, inaccurate data, outdated data — it all adds up over time as prospects and customers have negative experiences engaging with your brand. Poor-quality data costs US companies up to $15 million annually as it leads to problems with productivity and effectiveness.

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Data collaboration is more important than ever for sales, marketing, and support teams. Every win that we secure with customers flows from our understanding of our company and those customers. Effective data management is the gift that keeps on giving in business.

The quality of your customer data impacts the experience that customers have throughout the lifetime of their engagement with your[…]

Intercom is a leading customer messaging platform, built to help companies inspire loyalty and develop better, deeper relationships with customers and prospects. Organizations across many industries use Intercom in a variety of ways, and most commonly software companies use Intercom to personalize the experiences of their visitors and customers within their website and product.

When you use[…]

Do you find that your sales team is getting bogged down with consistent CRM data issues? Do you notice that your reps are spending too much time fixing small mistakes and not enough time engaging with prospects? It’s a common issue. Sales teams need quality, reliable data to engage effectively with prospects and accounts.

Insycle’s Pipedrive data management helps sales reps, managers, and[…]